Use Cases

ScreeningRoom™

Complete Comprehensive Content Control

Use Cases

• User Generated Video Contest - The Screening Room allows the contest sponsor (i.e. Starbucks, Doritos) to filter, review, rate, score, and rank all submissions. In addition, the Screening Room also allows the brand to approve or reject each submission for inclusion into the campaign based on reasons that are either pre-configured within the program when building the campaign or added in real-time through the Screening Room interface.

• Collaborative Rich Media Content Review - Media companies (i.e. HBO, The History Channel, ESPN) are constantly working with a slew of production partners to develop new content (shows). Part of the process is a constant review of “rough cuts” and “time cuts”. The Screening Room provides a collaborative content review platform that enables the media company team to work closely with their production partners to review and manage content very efficiently. No longer do the teams need to congregate around a conference room table, slip in a DVD, and scribble down their review notes. Now, time and space need not matter. Simply log-on via a secure site to review and collaborate from wherever you may be that day - hopefully somewhere really cool like Paris, San Francisco, or NYC.

• Ad Testing - Advertisers and PR firms are always looking for the right message. One where brand recall, ad performance or ad effectiveness scores high with test audiences and consumers. The Screening Room application allows marketers, PR people, brands, and advertisers to “pre-test” ads against test audiences before making the critical selection of which ad(s) to invest in. For a national ad campaign, this is a multi-million dollar decision, one which you certainly demands quantitative pre-testing.

If you’re interested in learning more about any of our products please email us at info@stashcast.com