Oscar Advertising: Super Bowl For Women

Women are an incredibly powerful consumer in today’s market.  Advertisers know this and will spend big to get their message across to this audience.  How else do you explain the cost of television “Oscar Advertising” has increased 75% in the last ten years while the audience has declined 25%?  Like the Super Bowl, I believe Oscar advertising is somehwhat Tivo/DVR repellent.  People don’t tune into the Oscar’s to watch the ads like we do for the Super Bowl, but I believe people don’t want to wait until the following morning to read about it in the morning paper.