http://www.stashcast.com Consumer Engagement on Demand Thu, 09 Oct 2008 18:04:07 +0000 http://backend.userland.com/rss092 en As most people know Microsoft invested $240 million in Facebook for a 1.6% stake in the company, resulting in a valuation of $15 billion.  At the time of the deal, Facebook had roughly 50 million registered users, thus the investment cost Microsoft $300 per user.  As a reminder, when News ... http://www.stashcast.com/why-facebooks-valuation-is-coming-back-to-earth/ A congressional committee wants the nation's largest telecommunications and Internet companies to explain whether they target online advertising based on consumers' search queries and Web surfing habits. In an expanding inquiry into the state of consumer privacy on the Internet, House Energy and Commerce Committee leaders sent letters Friday to more ... http://www.stashcast.com/lawmakers-demand-info-on-web-tracking-practices/ To help grow our Clever Sherpa Network, we have launched a contest for a Nintendo Wii or $250 in Amazon.com money! Whoever can get the most people to register wins! The contest ends on Monday, July 28 at 8pm EDT. We will announce the winner on August 4th! http://www.stashcast.com/nintendo-wii-giveaway/ Nate Anderson over at Ars Technica is reporting that Charter Communications has halted their NebuAd project - which would have 'enhanced' user experiences by using deep packet inspection (DPI) to track and analyze web-surfing habits and then insert ads. This change in plans comes after Charter received heat from the ... http://www.stashcast.com/charter-backtracks-on-nebuad/ Consumer privacy organization TRUSTe announced the results of a study conducted by global market insight and information group TNS regarding American Internet users’ knowledge, attitudes and concerns about behavioral targeting and its implications on their online privacy. Overall results indicate a high level of awareness that internet activities are ... http://www.stashcast.com/behavioral-advertising-consumer-study/ According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large. The ... http://www.stashcast.com/web-2-ad-medium-in-five-years/ As most have learned by now the proposed Yahoo acquisition by Microsoft seems to be toast.  I guess the deal got too expensive for MS and was too cheap for Yahoo.  It seemed last week they were close with MS willing to offer $33/share and Yahoo stating they were ... http://www.stashcast.com/microhoo-the-deal-that-wasnt/ I recently read a terrific blog post by Ashu Garg, who is a entrepreneur in residence at Trinity Ventures.  I have copy/pasted his blog post here because I believe in it so strongly.  For those interested in more of Ashu's posting's please visit his blog by clicking here. The "Momentum" ... http://www.stashcast.com/the-brand-momentum-effect/ The Washington Post recently had an article in their business section that did an excellent job of detailing what I am calling the "Quiet Storm."  How would you like being tracked on-line?  In other words, do you want your ISP and others, such as advertisers, knowing what websites you ... http://www.stashcast.com/tapping-your-phone-is-not-cool-either-is-tapping-your-web/ There is good news for brand managers out there.  There are some excellent ways to engage with consumers on-line and measure the impact.  But guess what?  It's not through on-line display advertising.  First of all, the CTR's are way too low to have a serious uplift in brand metrics.  ... http://www.stashcast.com/consumer-initiated-engagement/