Clever Sherpa

CleverSherpa™

The World’s First Viral Driven Referral Network

 The Problem: Consumers today are bombarded with ever more intrusive and interruptive advertising - whether via traditional channels such as television, radio, and print as well as new channels such as online video, banner, and email.  Fortunately for today’s consumer, they now have the ability to skip over and ignore the unwanted advertising.  However for the advertisers, the shift of control to the consumer has made the job of engaging today’s consumer more challenging than ever.  As a result, billions of dollars of ad spend are being poorly invested in channels and ad networks whose effectiveness has and is continuing to diminish. 

The Clever Sherpa Solution: Clever Sherpa is a viral driven referral network that enables marketers to organically spread specific product offers to captive & targeted consumers through the consumers themselves.  It’s “consumer to consumer” marketing.  There is no more effective advertising than a recommendation from a trusted source, such as friend or family member.  Clever Sherpa leverages relationship data from the social web, which enables advertisers to cost effectively target specific offers that generate sales, and leads.  In addition, Clever Sherpa campaigns drive quality brand engagement and real-time market research.  To do this, the Clever Sherpa platform combines viral, video, email, incentive, research, and affiliate marketing while leveraging the social web.  The Clever Sherpa network was architected based on the adherence to next generation consumer marketing principles: permission, value, relevancy, and privacy. 

Clever Sherpa Provides:

  • An entirely pay per engagement and pay per performance referral network
  • Sales and lead generation
  • Guaranteed brand and offer engagement to targeted audiences (3-5 minutes)
  • Viral sharing engine which combines social networking with word-of-mouth marketing and affiliate marketing to spread the offer across the social media landscape
  • Feedback and market research from your target market

How it works: Clever Sherpa’s Enhanced Engagement Flow

  • Step one : We seed the marketer’s targeted offer within our community by offering a bounty in return for their engagement
  • Step two:  Consumer watches a 30-180 second video/commercial and reviews specific product offer
  • Step three: Consumer recommends the offer and video with friends (email, social networks, IM), and is compensated if the referral results in a purchase (combining viral and affiliate marketing)
  • Step four: Consumer responds to five survey questions

Clever Sherpa provides the marketer an opportunity to truly engage with a highly targeted consumer, capturing several minutes of invaluable attention in the fragmented media markets of today.  More excitingly, though, our platform provides a way for that highly targeted consumer to select friends, family, and colleagues they know will be interested in the brand’s products or services.  Now your offer has spread organically and in a way that benefits both the consumers and your brand.  With Clever Sherpa you can grab the mindshare of the masses organically through the power of our viral driven referral network.

If interested in learning more please email us at info@stashcast.com