“Given the serious privacy concerns raised by the sophisticated ad-serving technology Charter Communications planned to test market, I am pleased to hear that the company has decided to delay implementation of this program, which electronically profiled individual consumer web usage. I urge other broadband companies considering similar user profiling programs to similarly hold off on implementation while these important privacy concerns can be addressed.”
Ars notes, however, that Charter is as of yet just delaying implementation of NebuAd and that other companies, such as UK outfit Phorm, are attempting to bring similar services to market.
Read Ars’ full report here or check out a Washington Post article on the matter here.
For more on Charter’s initial plan for the NebuAd program hit Ars’ excellent report from May.
-Jake
